01
Real estate brokerages where each lead is worth ₹50K+ and follow-up is everything — but Excel is the system of record.
Fits you
Scope in 1 week
91%
Follow-up rate
3.2×
Closing ratio
+18%
Site-visit conv.
CRM Development
Your leads deserve better than a spreadsheet.
Zoho felt too heavy. Salesforce cost more than the rest of your stack combined. Google Sheets worked — until three people started editing the same row. We build CRMs that fit the way your team actually sells.
Rahul, quick follow-up on the 2BHK you viewed yesterday — any questions?
Can you share the EMI breakdown?
Sending now. Also blocking 6PM tomorrow for a site visit — reply YES to confirm.
YES
Confirmed. Sandeep will call at 5:30 to pick you up. 🏠
Real EstateB2B ServicesEducationHealthcareInsuranceAutomotiveReal EstateB2B ServicesEducationHealthcareInsuranceAutomotiveReal EstateB2B ServicesEducationHealthcareInsuranceAutomotive
Who this is for
Who needs a custom CRM.
If any of these sound like you, we should talk.
02
B2B companies with 6-month sales cycles, where "the deal" involves 14 people and 200 emails.
Fits you
03
Service businesses — gyms, clinics, institutes — where renewal is 60% of revenue and nobody's tracking it.
Fits you
04
D2C brands moving to B2B, where the sale isn't a checkout — it's a conversation over three weeks.
Fits you
The proof
A sales pipeline. Moving, not stagnant.
What a lead journey looks like in a CRM built for how Indians actually sell.
Lead captured
→WhatsApp auto-reply
→Qualification call
→Proposal sent
→Follow-up scheduled
→Site visit / demo
→Closed won
What we build
What goes into your CRM.
01
WhatsApp integration
Two-way chat logged against each lead. Automated follow-ups.
02
Call tracking
Every call logged with recording, disposition, next action.
03
Pipeline kanban
Drag-and-drop deal stages. Real-time for your whole team.
04
Automations
Trigger-based follow-ups. No lead slips through because someone forgot.
Our approach
Not a template. Your answer, engineered.
Four disciplines we apply to every engagement — tuned to your context, your team, your constraint.
- 01DiscoverStep 01 of 03
Built for your actual process.
Most CRMs force your team to change how they work. We map your existing sales process first, automate the boring parts, and remove data entry that adds no value.
- 02DesignStep 02 of 03
WhatsApp-first, not email-first.
94% of Indian leads respond to WhatsApp; 31% to email. We build CRMs where the primary channel is WhatsApp — not bolted on as a plugin.
- 03DeliverStep 03 of 03
Mobile works in the field.
Your salespeople aren't at a desk. The CRM has to work on a 4G phone in a basement. We build for that reality, not a conference-room demo.
ClientA real estate brokerageReal estate
From <em>23% follow-up rate to 91%</em>. The leads were always there.
A 12-broker agency in Pune handling 400 leads/month. 23% were followed up within 48 hours. We built a CRM that made non-follow-up impossible — automated WhatsApp at 4h, reminders at 24h, escalation at 48h.
01
91%
Follow-up rate
02
3.2x
Closing ratio
03
18%
Site-visit conversion
04
+₹02.4Cr
Additional GMV / year
What it's like working with us
Before Ligio, 77% of our leads died silently in someone's WhatsApp. Now none of them can.
SP
Sandeep P.
Partner · A real estate brokerage, Pune
Real Estate · Pune
Tech stack
The tools. Chosen for your reasons.
09technologies in rotation
01Next.js
02Node.js
03PostgreSQL
04Redis
05WhatsApp Cloud API
06Twilio
07Exotel
08BullMQ
09Vercel
Process
How we actually work.
06 stages
- 01
Process mapping
Week 1We shadow your sales team for a day. Write down every step. Find what can be automated.
- 02
Data model
Week 2Leads, accounts, opportunities, activities. Designed around your language, not Salesforce's.
- 03
Pipeline + automations
Weeks 3-6Kanban, WhatsApp, follow-up rules. The core of your daily use.
- 04
Reports + dashboards
Weeks 6-8What your sales head opens at 9:30 AM every Monday.
- 05
Data migration
Week 8Import from Excel, Zoho, HubSpot, or handwritten notebooks.
- 06
Training + rollout
Weeks 8-12Your team learns it. We stay on for 30 days.
Questions
Answers, without the fluff.
Still have questions? Talk to us — we answer within a business day.
06common questions
01Why not just use Zoho or HubSpot?
For a 5-person sales team doing email-first B2B, Zoho is fine. If you're WhatsApp-first, have unusual lifecycle stages, or want deep call-tracking integration with Indian telephony (Exotel, Ozonetel, Knowlarity) — custom is often cheaper long-term and definitely faster for your team.
02Does it integrate with IndiaMART / Justdial / Sulekha?
Yes. We pull leads from IndiaMART, Justdial, Sulekha, Magicbricks, 99acres, Housing, and any Meta / Google Ads form. Deduplication, auto-assignment, first-response SLA — all handled.
03WhatsApp Business API — official or unofficial?
Official only. Unofficial WhatsApp automation gets your business number banned. We set you up on Cloud API via Meta's official BSP partners.
04Can I export my data?
Always. Built-in CSV export, SQL access on request, scheduled email exports. Your data is yours — no vendor lock-in.
05How much does it cost to maintain?
Typically ₹20K–₹60K/month depending on usage. Includes hosting, support, minor features. Major new features are quoted separately.
06Mobile app or responsive web?
For sales teams, we always ship a native mobile app (React Native). Your field team isn't going to open Chrome to log a call.
Related
Explore more of what we do.
Every un-followed-up lead is a competitor's customer.
30-minute walkthrough of your current sales process. We'll find the three biggest leaks.
Free sales process audit.