Not a portfolio of screenshots. Every case below is a named client (or anonymised by request), a specific problem, and the measurable we actually shifted.
A Shopify store outgrowing the platform, rebuilt headless on Medusa with a 2-tap UPI checkout and automated COD-OTP.
Checkout broke on 2G, COD confirmation was manual, Black Friday would have crashed the stack.
Custom CRM + WhatsApp orchestration that made non-follow-up impossible.
77% of leads died silently in an agent's WhatsApp. No SLA, no escalation, no visibility.
Unified ERP replacing Tally + 4 Excel files at a 140-person FMCG company.
Inventory across plants lived in four spreadsheets; month-close took two weeks of reconciliation.
RBI-compliant digital lending platform from in-principle licence to production. Audit passed first try.
RBI timelines meant the MVP had to be production-grade, not a prototype.
iOS-first app for affluent urban users booking premium home care. Featured in "New Apps We Love".
The target audience expects App Store-featured quality from day one. No room for "the Android version first" compromise.
Content classification across 2.4M Tamil articles — entity extraction, sentiment, auto-taxonomy.
Generic multilingual models butcher Tamil morphology. Google Translate was getting it embarrassingly wrong.
Multilingual chatbot handling loan-status, EMI, payment, documents in Tamil / Hindi / Telugu / English.
Tamil-speaking customers were hanging up on call-centre agents who couldn't understand them.
Rewrote a legacy REST layer into a versioned, documented, idempotent event-driven API with full observability.
Four different "APIs" held together by assumptions and WhatsApp messages. P99 latency was 3.2 seconds.
The cases above all started with a 30-minute call. Yours will too.
