01
D2C brands scaling from Instagram to a proper store — and tired of Shopify's 2% transaction bleed on every sale.
Fits you
Checkout audits available
41%
Checkout rate
99.4%
Payment success
30×
Order volume
E-commerce Development
Stop losing customers at checkout.
The average Indian e-commerce site abandons 78% of carts at checkout. Most of it is fixable — too many form fields, wrong payment options, no WhatsApp follow-up. We've rebuilt the checkout path for 60+ Indian stores. Our average is 41%.
D2CFashionFood & BeverageHome & LivingElectronicsB2B WholesaleD2CFashionFood & BeverageHome & LivingElectronicsB2B WholesaleD2CFashionFood & BeverageHome & LivingElectronicsB2B Wholesale
Who this is for
Who we build e-commerce for.
If any of these sound like you, we should talk.
02
Traditional retailers going online, where COD is 55% of orders and GST compliance is non-negotiable.
Fits you
03
Multi-category stores that outgrew a template and need proper inventory, variants, and warehouse logic.
Fits you
04
B2B catalogues where the buyer journey isn't "add to cart" — it's quote → approval → PO.
Fits you
The proof
Generic Shopify store vs. an Indian e-commerce stack built properly.
The defaults don't fit India. Here's what we rebuild, every time.
| Capability | Generic agency | Ligio |
|---|---|---|
| Razorpay + UPI + PhonePe + GPay | Plugin that breaks on every update | Native checkout, 99.4% success rate |
| COD with OTP confirmation | — | ✓ |
| GST-compliant invoices auto-generated | Third-party app | ✓ |
| WhatsApp abandoned-cart recovery | — | ✓ |
| Shiprocket / Delhivery / Bluedart integration | Per-shipment manual entry | Auto-assignment by pincode |
| Regional language product pages | — | Tamil, Hindi, Telugu, Kannada |
| Inventory sync with offline store | Separate system | Single source of truth |
| Checkout form fields | 11-14 fields | 3-tap UPI checkout |
What we build
What kind of e-commerce, exactly.
01
D2C brand stores
Shopify, Shopify Plus, or headless commerce.
02
Multi-vendor marketplaces
Like Flipkart, but for your niche.
03
B2B catalogues
Quote-based, tiered pricing, credit terms.
04
Subscription commerce
Recurring orders, NACH, pause/skip flows.
Our approach
Not a template. Your answer, engineered.
Four disciplines we apply to every engagement — tuned to your context, your team, your constraint.
- 01DiscoverStep 01 of 03
Checkout is sacred.
Every additional form field costs you 2-4% of conversions. We obsess over the three-screen checkout: address, payment, confirm. That's it.
- 02DesignStep 02 of 03
Mobile is 78% of traffic.
We design mobile-first because that's where your customers actually are. Desktop is the afterthought — the reverse of most agencies.
- 03DeliverStep 03 of 03
Post-purchase matters.
WhatsApp order updates, automated review requests, "you might also like" based on real behaviour. The sale isn't the end — it's the start of the next one.
ClientA D2C home essentials brandD2C
From 400 orders a day — on a good day — to <em>12,000 daily orders</em>.
We inherited a Shopify store hitting its limits. Checkout was broken on 2G. COD was 60% of revenue but the confirmation flow was manual. We rebuilt it headless over 14 weeks.
01
30x
Daily order volume
02
41%
Checkout conversion
03
99.4%
Payment success rate
04
2.1s
Mobile page load
What it's like working with us
We moved from a Shopify store to a proper headless commerce stack in three months. Our Black Friday would have crashed our old setup. This one barely noticed.
PM
Priya M.
Co-founder · A D2C home essentials brand
D2C · Bangalore
Tech stack
The tools. Chosen for your reasons.
09technologies in rotation
01Next.js Commerce
02Shopify Hydrogen
03Medusa
04Razorpay
05Shiprocket
06Meilisearch
07Klaviyo
08WhatsApp Cloud API
09Algolia
Process
How we actually work.
06 stages
01
Audit
We look at your current funnel. Where are orders leaking?
Week 1
02
Strategy
Platform decision: Shopify, Medusa, or custom. Honest recommendation.
Week 1-2
03
Design
Store UX, product pages, checkout flow — all mobile-first.
Week 2-4
04
Build
Payments, shipping, inventory, CMS. Everything wired properly.
Week 4-10
05
Migrate
Product catalogue, customer data, order history — moved, validated.
Week 10-11
06
Launch
Soft launch, traffic shift, monitoring. We stay on for 30 days.
Week 12
Questions
Answers, without the fluff.
Still have questions? Talk to us — we answer within a business day.
06common questions
01Shopify, WooCommerce, or custom?
Depends on your volume and complexity. Under 500 orders/day with standard products: Shopify. Complex inventory or B2B: custom. We give you an honest recommendation, not whichever we earn more commission on.
02What about COD fraud?
We implement OTP verification before order confirmation, pincode-level COD toggles, and automated risk scoring. Our clients see 60-70% reduction in fake COD orders.
03How do GST-compliant invoices work?
Every order generates an invoice with your GSTIN, HSN codes, tax breakup, and e-invoice number (if applicable). Auto-emailed to the customer, auto-synced to your accounting software.
04Can you migrate from Shopify to Shopify Plus or headless?
Yes. We handle theme migration, app re-implementation, customer data transfer, and URL preservation for SEO. Minimum downtime — typically zero.
05What's your take on headless commerce?
Headless is worth it if you're doing over 5,000 orders/day, need custom checkout flows, or want to unify web + app + marketplace. For smaller stores, it's premature optimisation.
06Do you handle logistics integrations?
Shiprocket, Delhivery, Bluedart, DTDC, India Post, Shadowfax — we've integrated all of them. Automated AWB generation, tracking pages, return workflows.
Related
Explore more of what we do.
Every abandoned cart is a customer you almost had.
Let's audit your funnel and find the three biggest leaks — usually fixable in a week.
Free 30-min checkout audit.