01
D2C brands with repeat-rate >30% — app users spend 3.4× what web users spend.
Fits you
Mobile-first commerce audits
62%
Revenue from app
3.4×
Repeat rate vs web
4.8★
Both stores
Mobile Commerce
65% of Indian purchases happen on mobile. Is your app built for that?
Most mobile commerce apps are a squashed desktop experience with a hamburger menu. We design from the thumb up — optimised for the one-handed, 4G, patience-of-5-seconds reality of Indian shopping.
Hey, did my Durga Puja order ship?
Yes! Out for delivery. Expected by 6 PM today 📦
Can I add extra items?
Tap here to view suggestions based on your earlier orders →
D2CGroceryFashionBeautyElectronicsHome & LivingD2CGroceryFashionBeautyElectronicsHome & LivingD2CGroceryFashionBeautyElectronicsHome & Living
Who this is for
Who benefits from a dedicated commerce app.
If any of these sound like you, we should talk.
02
Grocery / quick commerce where a native app's push notification ecosystem drives re-opens.
Fits you
03
Subscription commerce (monthly essentials, wellness) where the mobile app is the retention tool.
Fits you
04
Marketplaces with multiple sellers where app-first UX beats web for search, filter, reorder.
Fits you
The proof
Two-tap UPI checkout vs. a checkout that loses customers.
| Capability | Generic agency | Ligio |
|---|---|---|
| Checkout form fields | 11-14 | 2 taps (UPI) |
| Guest checkout | Often not | ✓ |
| COD with OTP | — | ✓ |
| Saved addresses + EMI | Basic | Full support |
| Biometric re-auth | — | ✓ |
| Cart persists offline | — | ✓ |
| WhatsApp order updates | — | ✓ |
| One-tap reorder | — | ✓ |
What we build
What a commerce app actually includes.
01
Search & discovery
Instant search, filters, personalised recommendations.
02
Product & cart
Variants, videos, reviews, stock, cart sync.
03
Checkout
UPI, cards, wallets, COD with OTP, EMI.
04
Post-purchase
Tracking, returns, reorder, reviews, loyalty.
Our approach
Not a template. Your answer, engineered.
Four disciplines we apply to every engagement — tuned to your context, your team, your constraint.
- 01DiscoverStep 01 of 03
Thumb-first UI.
Everything important is in the bottom third of the screen. Because that's where thumbs reach. Sounds obvious. Few apps get it right.
- 02DesignStep 02 of 03
Instant everything.
Search results in <200ms. Add-to-cart animation feels instant. Checkout confirmation screen loads before the network call completes. Perceived speed beats actual speed.
- 03DeliverStep 03 of 03
Offline cart, online sync.
Users browse on bad networks. They add to cart before the page fully loads. We persist that, sync when connectivity resumes. Nobody loses their cart.
ClientA D2C beauty brandD2C
App revenue went from <em>18% to 62% of total</em> in 8 months.
Beauty D2C with strong web but weak app. We rebuilt the app focused on recurring purchase and app-exclusive drops. Repeat purchase on app hit 3.4× web.
01
62%
Revenue from app
02
3.4x
Repeat rate
03
2.1x
AOV on app
04
4.8★
Both stores
What it's like working with us
I stopped caring about our app for a year. This team made it the thing I look at first every morning.
AT
Anjali T.
Founder · A D2C beauty brand
D2C · Delhi
Tech stack
The tools. Chosen for your reasons.
09technologies in rotation
01React Native
02Swift
03Kotlin
04Razorpay SDK
05MoEngage
06CleverTap
07Firebase
08Algolia
09Branch.io
Process
How we actually work.
06 stages
01
Funnel audit
Where do app users drop off?
Week 1
02
UX rework
Thumb-zone-first. Reduce taps.
Weeks 2-4
03
Build
Core commerce flow, checkout, payment.
Weeks 4-12
04
Marketing integrations
Push, attribution, deep links, A/B.
Weeks 12-14
05
Soft launch
Internal testing, TestFlight beta.
Week 14
06
Rollout
Gradual rollout, monitoring, iteration.
Weeks 15-18
Questions
Answers, without the fluff.
Still have questions? Talk to us — we answer within a business day.
06common questions
01Native or React Native for commerce?
RN or Flutter is fine for commerce. Native is overkill unless you have >5M users or very custom interactions (AR try-on, complex video).
02Do we need both app and mobile web?
Yes, typically. Mobile web catches first-time visitors from Google and ads. App captures repeat users. They serve different lifecycle stages.
03Deep linking — how?
Branch.io or Firebase Dynamic Links. Your ad clicks, SMS links, and WhatsApp shares all land users at the exact product, not the home page.
04Push notifications — do they work?
Yes, if you use them well. MoEngage or CleverTap for segmented, behaviour-triggered notifications. Not "50% off" blasts. Those get muted in a week.
05What about in-app search?
Algolia or Meilisearch. Instant search, typo tolerance, personalised results. The default "react-native search" is bad UX.
06Do you handle app attribution (MMP)?
Yes. AppsFlyer, Adjust, or Singular — we've integrated all three. SKAdNetwork on iOS, Play Install Referrer on Android.
Related
Explore more of what we do.
The difference between download and open.
Let's audit your current app or web funnel. We'll find the three biggest friction points.
Free 45-min funnel audit.